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Marketing Cloud Personalization | FAQ: Is there a feature to control the number of times a Web campaign is displayed per user?

Fecha de publicación: May 1, 2026
Descripción

As of the time of writing, Marketing Cloud Personalization does not have a built-in feature to control the display frequency of Web campaigns on a per-user basis. This article outlines an alternative workaround to achieve similar behavior.

Solución
Q. Is there a feature to control the number of times a Web campaign is displayed per user?
A. Unfortunately, as of the time of writing, this feature is not available.

As an alternative, consider the following approach to indirectly control display frequency by excluding users who have already seen the campaign a specified number of times.
 
 

Implementation Example)

1. Create a segment to track the number of times a campaign has been displayed.
  • Navigate to [Segments] and create a new segment.
  • Select [Campaigns] > [Campaign Stat Count] as the condition.
  • Configure the segment as shown in the example below to set a condition based on the number of times the campaign has been viewed.
Example:
User [did] [View] [Target Web Campaign] [SPECIFIC/ANY EXPERIENCE] at least [N] time

 
2. Configure the targeting rule for the Web campaign.
  • In the settings of the target Web campaign, configure [Campaign Targeting].
  • Click [Add Rule] and add Audience > Segment as a rule.
  • Select [excludes] and specify the segment created in Step 1.

With this configuration, users who have been shown the campaign the specified number of times will automatically be added to the segment created in Step 1, and will subsequently be excluded from the campaign audience.
Note: This implementation is provided as one example only. Please adjust the details to suit your specific requirements and verify that the behavior works as expected.

 
Reference)
Segment Categories and Rules
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Campaigns
Using this category, you can create segments based on a user's engagement with your campaigns.
　RULE: Campaign Stat Count
　DESCRIPTION: Whether the user views, clicks, dismisses, or qualifies to view (based on control group membership) the selected campaign, any experience, or a specific experience for the specified number of times.
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Recursos adicionales

Frequency control is available for Triggered Campaigns.
Reference: Change the Frequency Limit for a Campaign

Número del artículo de conocimiento

005123911

 
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Salesforce Help | Article