A full refresh is when the synchronized data object in Marketing Cloud is cleared and then repopulated. This includes repopulating the backend staging tables with the data from Salesforce CRM. This can be done manually by an user within the UI of Marketing Cloud or by the system when more 600K changes are done within an 1 minute timeframe.
The system prompted Full Refresh will happen whenever the getUpdated() SOAP API call returns more than 600,000 IDs, thus exceeding the GetUpdateResult limit.
*May be delayed up to 15 days as they are sent to the recycle bin and then hard deleted after 15 days. If the recycle bin is emptied prior to the 15 days this would hard delete the data within.
Once the refresh begins there is not much we can do but monitor it and ensure that records are steadily populating. If there are questions why a refresh happen, refer to the above reasons. If the user is not the System Admin for Salesforce CRM, reach out to them to regarding recent changes.
Marketing Cloud itself does not initiate the system refresh, it is all done within Salesforce CRM and Marketing Cloud is just the one receiving the changes. If the Salesforce System Admin is not able to identify any changes, a case with Support will need to be opened.
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