This article explains email sendability in Marketing Cloud Engagement based on the combination ofSend Classification and Subscriber Status. It outlines how Commercial and Transactional classifications affect subscribers with Active, Bounced, Held, or Unsubscribe statuses.
Email sending behavior in Marketing Cloud Engagement is determined by the combination of the Send Classification and the subscriber's status. The sendability for each combination is as follows.
|
Subscriber Status |
Commercial |
Transactional |
|
Active |
Sent |
Sent |
|
Bounced |
Sent |
Sent |
|
Held |
Not Sent |
Not Sent |
|
Unsubscribe |
Not Sent |
Sent |
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