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Marketing Cloud: Email Sendability by Send Classification and Subscriber Status

Fecha de publicación: Nov 5, 2025
Descripción

This article explains email sendability in Marketing Cloud based on the combination of Send Classification and Subscriber Status. It outlines how Commercial and Transactional classifications affect subscribers with Active, Bounced, Held, or Unsubscribe statuses.

Solución

Email sending behavior in Marketing Cloud is determined by the combination of the Send Classification and the subscriber's status. The sendability for each combination is as follows. 

 

Sendability by Classification and Status

Subscriber Status 

Commercial 

Transactional

Active 

Sent

Sent

Bounced

Sent

Sent

Held

Not Sent

Not Sent

Unsubscribe 

Not Sent

Sent

 

 

Recursos adicionales

・Transactional sends are intended for critical notifications, such as order confirmations or password resets. Therefore, even if a subscriber has opted out (Unsubscribe ), emails classified as Transactional will still be delivered.

・Note on Transactional Use: It is not recommended to classify a Commercial email as Transactional for the purpose of sending to Unsubscribe subscribers.

・Held Status: Emails are not sent to subscribers with a Held status. This status primarily indicates a permanent error, such as an invalid email address. To resolve this, the subscriber's email address must be corrected.

Número del artículo de conocimiento

005228040

 
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Salesforce Help | Article