Loading

Marketing Cloud Engagement - GroupConnect | Read (Open) Tracking Is Not Available for LINE Messages

Date de publication: Nov 13, 2025
Description

In Marketing Cloud Engagement - GroupConnect, due to the LINE API specifications used for sending, tracking "read (open)" status is not possible.
This article explains how to implement per-subscriber URL click tracking as an alternative to read tracking.

Résolution

Alternative Method: Click Tracking

While read tracking is not available, it is possible to track whether a URL link within a message was clicked per subscriber.
To do this, append a parameter to the destination URL that identifies the individual subscriber, and use an analytics tool on the destination side to perform the tracking.

 

Implementation Steps:

  1. Embed a URL link in the message.
  2. Append a personalized string to the end of the URL (or as a parameter) that can identify the individual subscriber (e.g., %%LINE_ADDRESS_ID%%)
  3. Set up an implementation on the destination side to extract the parameter value from the URL.

 

Example:

https://[destination-site-url]?[parameter-name]=%%LINE_ADDRESS_ID%%

 

With this configuration, you can collect which subscriber (LINE_ADDRESS_ID) clicked the link at the destination.

*Note*
Please confirm the values passed in the URL in advance and implement according to your company's and analytics tool's policies.
Numéro d’article de la base de connaissances

005228127

 
Chargement
Salesforce Help | Article