Explains which Data Model Objects (DMOs) appear in the Direct Attributes and Related Attributes library when building a segment in Data Cloud. Describes how 1:1, 1:N, and N:1 settings on the Relationships tab affect visibility and covers multi-level relationship behavior.
Note: The behavior described in this article is based on observations at the time of writing. This behavior may change in future updates.
When creating a segment, the Data Model Objects (DMOs) that appear under Direct Attributes and Related Attributes are based on the relationship types configured in the Relationships tab. The display rules for single-level and multi-level scenarios are outlined below.
Target DMO -> 1:1 or N:1 Relationship = Displayed as Direct Attribute.
Target DMO -> 1:N Relationship = Displayed as Related Attribute.
In multi-level relationships, DMOs may not be displayed in certain combinations.
Direct Attribute (N:1) -> 1:N Combination: A DMO linked via 1:N to a DMO (Direct Attribute) that is linked via N:1 from the target DMO will not be displayed. (Example: Object -> N:1 RelationB -> 1:N RelationI)
Related Attribute (1:N) -> N:1 Combination: A DMO linked via N:1 to a DMO (Related Attribute) that is linked via 1:N from the target DMO will not be displayed. (Example: Object -> 1:N RelationC -> N:1 RelationK)
The display results for the target DMO (Data Model Object) based on the relationship type set in the Relationships tab are as follows.
| Target DMO | Relationship | DMO | Result |
| Object | 1:1 | RelationA | Displayed as Direct Attribute |
| Object | N:1 | RelationB | Displayed as Direct Attribute |
| Object | 1:N | RelationC | Displayed as Related Attribute |
The display results for 2-level relationships from the target DMO are as follows.
| Target DMO | Relationship 1 | DMO1 | Relationship 2 | DMO2 | Result |
| Object | 1:1 | RelationA | 1:1 | RelationD | Displayed as Direct Attribute |
| Object | 1:1 | RelationA | N:1 | RelationE | Displayed as Direct Attribute |
| Object | 1:1 | RelationA | 1:N | RelationF | Displayed as Related Attribute |
| Object | N:1 | RelationB | 1:1 | RelationG | Displayed as Direct Attribute |
| Object | N:1 | RelationB | N:1 | RelationH | Displayed as Direct Attribute |
| Object | N:1 | RelationB | 1:N | RelationI | - (Not displayed) |
| Object | 1:N | RelationC | 1:1 | RelationJ | Displayed as Related Attribute |
| Object | 1:N | RelationC | N:1 | RelationK | - (Not displayed) |
| Object | 1:N | RelationC | 1:N | RelationL | Displayed as Related Attribute |
The display results for 3-level relationships from the target DMO are as follows.
|
Target DMO |
Relationship 1 |
DMO1 |
Relationship 2 |
DMO2 |
Relationship 3 |
DMO3 |
Result |
|
Object |
1:1 |
RelationA |
1:1 |
RelationD |
1:1 |
RelationM |
Displayed as Direct Attribute |
|
Object |
1:1 |
RelationA |
1:1 |
RelationD |
N:1 |
RelationN |
Displayed as Direct Attribute |
|
Object |
1:1 |
RelationA |
1:1 |
RelationD |
1:N |
RelationO |
Displayed as Related Attribute |
|
Object |
1:1 |
RelationA |
N:1 |
RelationE |
1:1 |
RelationP |
Displayed as Direct Attribute |
|
Object |
1:1 |
RelationA |
N:1 |
RelationE |
N:1 |
RelationQ |
Displayed as Direct Attribute |
|
Object |
1:1 |
RelationA |
N:1 |
RelationE |
1:N |
RelationR |
- (Not displayed) |
|
Object |
1:1 |
RelationA |
1:N |
RelationF |
1:1 |
RelationS |
Displayed as Related Attribute |
|
Object |
1:1 |
RelationA |
1:N |
RelationF |
N:1 |
RelationT |
- (Not displayed) |
|
Object |
1:1 |
RelationA |
1:N |
RelationF |
1:N |
RelationU |
Displayed as Related Attribute |
|
Object |
N:1 |
RelationB |
1:1 |
RelationG |
1:1 |
RelationV |
Displayed as Direct Attribute |
|
Object |
N:1 |
RelationB |
1:1 |
RelationG |
N:1 |
RelationW |
Displayed as Direct Attribute |
|
Object |
N:1 |
RelationB |
1:1 |
RelationG |
1:N |
RelationX |
- (Not displayed) |
|
Object |
N:1 |
RelationB |
N:1 |
RelationH |
1:1 |
RelationY |
Displayed as Direct Attribute |
|
Object |
N:1 |
RelationB |
N:1 |
RelationH |
N:1 |
RelationZ |
Displayed as Direct Attribute |
|
Object |
N:1 |
RelationB |
N:1 |
RelationH |
1:N |
RelationAA |
- (Not displayed) |
|
Object |
1:N |
RelationC |
1:1 |
RelationJ |
1:1 |
RelationAB |
Displayed as Related Attribute |
|
Object |
1:N |
RelationC |
1:1 |
RelationJ |
N:1 |
RelationAC |
- (Not displayed) |
|
Object |
1:N |
RelationC |
1:1 |
RelationJ |
1:N |
RelationAD |
Displayed as Related Attribute |
|
Object |
1:N |
RelationC |
1:N |
RelationL |
1:1 |
RelationAE |
Displayed as Related Attribute |
|
Object |
1:N |
RelationC |
1:N |
RelationL |
N:1 |
RelationAF |
- (Not displayed) |
|
Object |
1:N |
RelationC |
1:N |
RelationL |
1:N |
RelationAG |
Displayed as Related Attribute |
005228525

We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings.
Privacy Statement
Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies.
Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising.