Enabling Non-Data Resident Einstein Features for Marketing Cloud Engagement

• Once data resident support for Einstein features ends in your region, you need to re-enable any Einstein feature you want to use.
• A banner on the opt-in page informs you that the data will leave the region
• Historical engagement data can be used to train the model right away. There is no need to build up new engagement data to begin using the feature. However, it can take up to 72 hours for the new model to be trained.

Relevant resources:

• Data Residency -  product guidance on data residency and Hyperforce

• Einstein docs - contains enablement instructions for each feature

Instructions for re-enabling each feature can be found below:

• Einstein Send Time Optimization

• Einstein Engagement Frequency

• Einstein Engagement Scoring

• Einstein Content Selection

• Einstein Content Tagging

• Einstein Copy Insights, including Subject Line Tester and Subject Line Generator

• Einstein Message Insights

If you have any questions, open a case with support via Salesforce Help or contact your Salesforce account team.