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Einstein Lead Scoring – Reports, Dashboard, and Data Model Overview

Data pubblicazione: Apr 30, 2026
Descrizione
When you enable Einstein Lead Scoring, you may wonder where to find the lead score data for reporting, how to access it via API, or where the score is actually stored in the data model.
This article explains the scoring infrastructure, shows you how to access the standard reports and dashboard, and clarifies a common misconception about where the score lives in your Salesforce org.
 
These include:
  • Standard Report Type - Leads with converted lead information - that has lead score object data
  • Standard Reports - Average Lead Score by Lead Source, Lead Score Distribution, Conversion Rate by Lead Score
  • Dashboard - Einstein Lead Scoring Dashboard

Users can use the above dashboards and reports to view the data of leads and its lead scores.

Important: Where Is the Lead Score Stored?

A common misconception is that the Lead Score is stored directly as a field on the Lead object. This is not the case. The Lead Score is stored in a separate object called: ScoreIntelligence, the lead object and Score intelligence object has relation between them, In Lead Object you can notice a field named as ScoreIntelligenceId - The ID of the ScoreIntelligent record that contains lead score. When we go to the ScoreIntelligence object we can see the fields ID (Record ID), BaseId (Lead record ID), Score (Lead Score).

Sample SOQL Queries:

This query retrieves all lead scores from the ScoreIntelligence object:
SELECT Id, BaseId, Score FROM ScoreIntelligence

This query retrieves leads with their associated scores:
SELECT Id, ScoreIntelligence.Score FROM Lead WHERE ScoreIntelligence.Score != NULL

The Object ScoreIntelligence  is used for internal purpose. and is API exposed, not directly supported in the UI.

Key Takeaways

  • Enabling Einstein Lead Scoring automatically creates reports and a dashboard.
  • Lead Score is not stored as a direct field on the Lead object.
  • The score resides in the ScoreIntelligence object.
  • Reporting is enabled via standard report types and dashboard components.
  • The ScoreIntelligence object is primarily for internal use but accessible via API.
If additional customization or advanced reporting is required, consider leveraging SOQL queries or building custom report types based on the standard Lead scoring report type.
Numero articolo Knowledge

005314324

 
Caricamento
Salesforce Help | Article