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Event Definitions in Journey Builder

Date de publication: Feb 24, 2026
Description

Here’s a table with short descriptions for each event type.

 

Event TypeBackend TypeDescriptionRetains Event ID
ContactContactEventScheduled evaluation of contact data (e.g., attributes, list membership). Runs on a schedule (daily, weekly, etc.) and evaluates contacts against criteria.Yes
API EventAPIEventTriggered by external API calls. Uses an Event Definition Key for integration; events are fired when the API receives the matching key.Yes
Date-BasedDateEventTriggers on contact date attributes (birthday, anniversary, etc.). Can run yearly, monthly, or once; no schedule, only attribute-based.Yes
Mobile App EventPushInAppEntryEventTriggered by mobile app events (app open, custom events). Uses Mobile Push SDK events to inject contacts into the journey.Yes
Push Message Event    PushEngagementEventTriggered by push engagement (open, click, etc.). Starts the journey when a contact interacts with a push message.Yes
In-App Message EventPushInAppEngagementEventTriggered by in-app message engagement. Starts the journey when a contact interacts with an in-app message.Yes
Data Extension / New AudienceContactAudience,EmailAudience / DEAudienceEntry from Data Extension or Contact Builder audience. A new event definition is created on copy.No
File UploadFileUploadAudienceEntry from uploaded file. A new event definition is created on copy.No
Automation StudioAutomationAudienceEntry from Automation Studio. A new event definition is created on copy.No
Mobile Push / MobileConnect / GroupConnect MobilePushAudience, MobileConnectAudience,GroupConnectAudienceEntry from mobile or group audiences. A new event definition is created on copy.No

 

Ressources supplémentaires

Note: 
When Retain Event ID is YES, copied journeys will share the entry event with the original journey.
Changing an entry event in one journey that shares entry events will affect the other journeys that share that entry event.

Related Developer Documentation: https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_interaction/getEventDefinition.html

Numéro d’article de la base de connaissances

005315546

 
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Salesforce Help | Article