HELP Keyword & Message

When a Contact texts "HELP" to your short code, the response must include:

• Business/Program/Brand Name
• Support Contact : A phone number, email address, or a direct link to a support URL
• Disclosure : "Msg & data rates may apply"

STOP Keyword & Message

When a Contact texts "STOP" (or other Global STOP Keywords such as "UNSUBSCRIBE", "CANCEL", "QUIT"), the response must include:

• Business/Program/Brand Name
• Unsubscribe Confirmation : A clear statement that the user has been opted out and will receive no further messages

Call to Action (CTA)

The CTA is the point where a user consents to join your program. Whether on a website, printed poster, or verbal script, it must be clear and include:

• Program Name : The specific brand or service name
• Description : What exactly will the user receive? (e.g., "Weekly marketing deals")
• Frequency : Expected message volume (e.g., "Msg freq varies" or "Up to 4 msgs/month")
• Fees : Disclosure that "Message and data rates may apply"
• Links : Direct links to your Terms and Conditions and Privacy Policy

Terms and Conditions (T&Cs)

Your Terms and Conditions page must be hosted on a permanent URL and include:

• Program Description : Clear details on the service being provided
• Opt-Out Instructions : Clear "Text STOP to cancel" instructions
• Help Instructions : Clear "Text HELP for help" instructions
• Support Info : Working contact information for customer service

Privacy Policy

Carriers are increasingly strict regarding how data is shared. Your Privacy Policy must be easily accessible and state:

• Data Protection : How you collect and use phone numbers
• Third-Party Sharing : A specific clause stating that mobile information will not be shared with third parties/affiliates for marketing/promotional purposes
• Opt-In Data : A statement that text messaging originator opt-in data and consent will not be shared with any third parties