Learn about Piper, the AI SDR Agent and its Core Capabilities

Piper is an AI SDR superagent designed to manage inbound buyer engagement across the website and other channels, operating as an always-on sales assistant that can qualify leads and convert visitors into pipeline.

Multimodal engagement (video, voice, text)

• Piper can engage buyers via video, voice, and text on the website, switching formats and languages in real time and presenting content (including sales slides) during conversations.

• The messenger UI supports multiple layouts (floating, pinned, side panel, collapsed icon) so Piper can appear where it best supports buyer workflows.

Real-time qualification and meeting booking

• Piper instantly qualifies visitors during conversations and can book meetings on the spot, driving measurable increases in conversations and meetings booked when deployed.

• Piper Meetings is a capability focused on converting web traffic and email into booked meetings to accelerate pipeline.

Agent persona, customization, and Agent Studio

• Admins can configure Piper’s persona (name, title), choose from a library of avatars and voices, preview the agent, or select a voice-only “orb” experience via Agent Studio.

• Agent configuration supports prompt-driven decisioning rather than rigid rules — Piper interprets text instructions and reasons about the best path forward using the platform’s agentic infrastructure.

Personalization at scale: Account Guides and agentic PLG

• Account Guides let admins train Piper to behave differently by segment, tailoring messaging and content for enterprise, customer, and vertical audiences to deliver scalable personalization.

• Agentic PLG positions Piper to own end-to-end product-led-growth workflows: enrolling trial users, guiding onboarding, nurturing to activation, surfacing PQLs, re-engaging inactive trials, and converting users to paid plans.

Integrations and data context

• Piper can leverage CRM and marketing automation data to provide richer, contextual interactions; example integrations include Marketing Cloud Account Engagement (Pardot), where Qualified can identify prospects and log conversation activity when properly configured.

• Piper for Slack provides visitor/lead briefings, access to conversation history, and enables reps to ask follow-up questions inside Slack; the Slack integration also surfaces meeting specifics and latest activity when requested.

Privacy, PII handling, and admin controls

• By default, Piper does not pull visitor information from connected backend systems for general website conversations; it learns names from visitor-provided inputs or recent conversation cookies, and admins control whether Piper personalizes proactive pounces (proactive messages) via pounce settings to align with PII policies.

• For email campaigns, admins can customize which fields the agent uses to draft personalized follow-ups; when leads reply to emails, Piper can access incoming reply content to generate responses.

Platform foundations and outcomes

• Piper is built on Qualified’s Agentic Marketing Platform, which enables real-time decisioning, contextual reasoning, and flexible prompt-driven behavior to improve conversational quality and conversion outcomes.

• Customers using PiperX have reported higher engagement and increased meetings booked after deployment, demonstrating Piper’s focus on turning web interactions into pipeline.