Marketing Cloud Next Understanding Spam Complaints

A spam complaint is a report made by an email recipient against an email they do not want in their inbox. Feedback Loops (FBLs) are mechanisms provided by mailbox providers that allow recipients to click on the “report spam” or “this is spam” button in their email client, which tells their mailbox provider that they find a given email to be unwanted. 

Marketing Cloud Next participates in all the filing feedback loops. No action is required by Marketing Cloud Next admins to participate in the below listed feedback loops. 

• Microsoft (Outlook, Hotmail, etc.)
• Yahoo
• Validity/Everest

Not all mailbox providers offer complaint feedback loops. Gmail and Apple are the most prominent mailbox providers that do not share spam complaint data. This applies to all email platforms and is not exclusive to Marketing Cloud Next. This means you will not see individual spam complaints from Gmail and Apple addresses due to the lack of a feedback loop.

Additional Notes for specific ISPs

• Google: You can view Gmail complaint data in aggregate for your domains by signing up for Google Postmaster tools. 
• Microsoft: Do not attempt to configure the JMRP (Junk Mail Reporting Program). All IP addresses are enrolled in JRMP with complaints ingested into our platform for handling.