This article explains how cadence reporting works in Salesforce by enhancing the Leads with Cadence Trackers report type. It shows how to customize reports to track cadence step performance, including on-time completion and delays. It also highlights how these insights help improve visibility, measure effectiveness, and optimize engagement strategies.
You can build Reports in Salesforce to show cadence details, such as step completion status, timeliness, next step date, and current cadence state, by customizing Leads with Cadence Trackers report type that comes with Sales Engagement.
Steps to Create the Report:
Step 1: To Report on overdue Cadence Steps in hours, we need to
Step 2: Edit the Report Type
Step 3: Add Cadence Step Fields via lookup
To expose additional Cadence Step data:
Optional: Organize Fields into sections
For better usability:
Step 4: Create or Edit the Report
Step 5: Create a Row-Level Formula
To convert seconds into hours:
ActionCadenceTracker.LastCompletedStep.SecondsOverdue / 3600
How It Works
Interpreting the Values
This helps quickly identify performance trends
Step 6: Final Report Output
Your final Report will now include:
Considerations
Best Practices
Related Information
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Written by: Piyusha Pilania | Forum Ambassador
Piyusha is a Salesforce MVP and Golden Hoodie Recipient. She is a seasoned Salesforce consultant with 13 years of experience. She has a wealth of experience and knowledge in Martech, data, and Salesforce, and she has a deep interest in the convergence of data, AI, and Salesforce. She also leads the Slack and Salesforce community groups. Her mission is to elevate the knowledge and skills of trailblazers and to grow the Salesforce community.
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