Marketing Cloud Next - Brand Indicators for Message Identification (BIMI)

Marketing Cloud Next does not provide a BIMI implementation service. Users are responsible for generating an SVG logo, hosting the logo, and creating a BIMI record.

Marketing Cloud Next does not have a DNS delegation feature. BIMI setup should be completed by Marketing Cloud Next admins in collaboration with their IT teams.

Below is a list of BIMI requirements. For more information, consult the BIMI Group's Implementation Guide.

1. SPF, DKIM: Messages must be authenticated with SPF and DKIM with aligning identifiers.
2. DMARC: The sending domain must be covered by a DMARC policy set to p=reject or p=quarantine for all messages. A separate policy at a subdomain does not need to be placed if it inherits a compliant policy from a parent domain.
3. SVG Image:  BIMI logos must be served over HTTPS and meet the SVG Portable/Secure standard.