Marketing Cloud Engagement | Behavior of isActive in Marketing Cloud LINE Data View

Conclusion

When a LINE account is blocked by an end user, the record itself is automatically deleted from _MobileLineAddressContactSubscriptionView. The IsActive field is not updated to 0 (false).

Behavior and Storage Location Upon LINE Block

When a user blocks or unfollows your LINE official account, the corresponding record is removed from _MobileLineAddressContactSubscriptionView

The deleted record is then stored in the following data view:

_MobileLineOrphanContactView

Note: Reference this data view if you need to identify or track information regarding blocked users.

Conditions for IsActive to Become 0

The IsActive field in _MobileLineAddressContactSubscriptionView changes to 0 only when a Contact Delete is executed in Contact Builder, and the target record is within the Suppression Period.

The specific process is as follows:

1. A contact deletion is triggered for the target contact in Contact Builder.

2. During the configured suppression period (e.g., 5 days), the status is set to IsActive = 0.

3. Once the suppression period ends, the record is physically deleted from the data view.

When system administrators perform a Contact Delete for data cleansing or privacy compliance, this suppression period is often utilized. Physical deletion does not occur immediately; instead, the IsActive = 0 status serves as an indicator that the target contact is currently undergoing the deletion process.