Marketing Cloud Next - Troubleshooting Marketing Flows That Contain the Create Consent Action

The flow is active but doesn't create or update consent

If your flow was created before May of 2026 and includes a reference element, such as a text variable or Get Records element, this behavior is part of a bug that has been fixed. To correct this behavior in your existing flow, follow these steps:

1. Create a new version of the flow.
2. Click the consent action to open it. You don't need to make any changes.
3. Activate the new version.

You receive an error "contactPointValue provided value cannot be formatted"

Review the consent action and make sure that the Contact Point field value references a contact point, such as an email address. It can't reference an ID for a contact point, such as Contact Point Email ID.