In Financial Services Cloud (FSC), the Finserv__Household__c field on a Lead stores a reference to the associated Household Account. Under certain conditions, the field may remain blank after a Lead is created, even when the related AccountContactRelation record is configured to include Leads and Referrals in its rollup options.
The Finserv__Household__c field is populated by Financial Services Cloud managed package logic during Lead processing. The value is calculated based on the FSC group record rollup framework and the Lead's relationship to a Contact or Account. If the required group record rollup settings are not enabled, the Household relationship is not designated as the primary group, or the rollup scope does not include Leads and Referrals, the Household reference is not populated.
In some configurations, the calculation depends on the Finserv__ReferredByContact__c field being populated so that the managed package can determine the appropriate Household.
To populate the Finserv__Household__c field, verify the Financial Services Cloud group record rollup configuration, the Household relationship settings, and the Lead's related Contact reference.
The Financial Services Cloud group record rollup framework must be enabled before Household information can be populated on Lead records.
The AccountContactRelation record must be configured correctly for Household rollups.
The managed package determines the Household based on the Lead's relationship to a Contact.
Depending on the Financial Services Cloud configuration, the Finserv__ReferredByContact__c field may provide the relationship required for the managed package to determine the appropriate Household.
If the field has been populated but is not visible, verify the field configuration.
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