Marketing Cloud Next - Consent Management: Hybrid Sending: Account Engagement and Engagement

Note: This article is a companion article for the Consent Management: Frequently Asked Questions resource. Check that article out for additional details and other frequently asked questions.

How can I run Account Engagement and Marketing Cloud Next side by side while honoring consent?

Consent can be matched automatically or manually between Marketing Cloud Account Engagement and Marketing Cloud Next:

• Automatically Match Overall Email Consent

• Manually Match Consent and Subscriptions

How can I run Marketing Cloud Engagement and Marketing Cloud Next side by side (hybrid sending)?

Use the Consent Mapping tool to synchronize consent between Marketing Cloud Engagement and Marketing Cloud Next. Email and SMS are available today. 

Configure Consent Mapping from Marketing Cloud Engagement to Marketing Cloud Next