Roles in Salesforce control the level of data visibility for users. Users at any given role can view, edit, and report on all data for roles beneath them in the role hierarchy.
Users that require visibility to the entire organization should be assigned the highest level in the hierarchy, for example, Executive Staff.
For a step-by-step walkthrough, refer to the Salesforce Help video: "Setting Up Roles in Salesforce" (available at Salesforce Help > Setup > Roles).
Note: The Role detail page, which is accessed by clicking a role, lists the users assigned to that role. Administrators can edit and add users from this page.
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