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            B2B Commerce | Get Account Category Churn

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            B2B Commerce | Get Account Category Churn

            Retrieves product categories that an account stopped purchasing from for a specific store. Use this action to detect category churn patterns by analyzing purchasing behavior over a 6-12 month period and comparing it to recent activity, enabling you to create targeted win-back campaigns that re-engage customers in abandoned product categories before they fully disengage. This action requires Salesforce Data Cloud.

            Required Editions

            Available in: Lightning Experience
            Available in: Enterprise, Performance, Unlimited, and Developer Editions with Foundations, or Agentforce 1 or Einstein 1 Editions
            User Permissions Needed  
            See Common User Access for Standard Agent Actions.

            Action Details

            API Name GetAccountCategoryChurnIA
            Reference Action Type Standard Action
            Does this action execute one or more prompt templates? No
            Required Setup Agentforce Skills for Merchandising for Commerce

            See Also

             
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