B2B Commerce | Get At Risk Accounts

Identifies at-risk accounts by order recency and year-over-year revenue decline for a specific store. Use this action to prioritize customer retention efforts by surfacing accounts that show warning signs of disengagement through decreased ordering activity and declining revenue, enabling you to intervene early with personalized outreach, targeted promotions, or account check-ins to re-engage customers, protect revenue, and prevent full account churn before it's too late. This action requires Salesforce Data Cloud.