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            Revenue Health Score (RHS)

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            Revenue Health Score (RHS)

            Tracks contribution to top-line performance by combining revenue growth, lead-to-cash conversion, expansion, and retention outcomes. It combines growth, conversion, and retention indicators across all clouds to measure total top-line performance and predict revenue risk, serving as a key driver of pipeline health by quantifying the financial impact of accounts.

            Required Editions

            View supported editions

            RHS Use Cases

            • To predict monthly recurring revenue (MRR) stability, and identify future churn risks before they impact the bottom line.
            • To flag revenue at risk due to negative signals like escalated service cases or marketing unsubscriptions.
            • To identify accounts demonstrating high buying intent through upsell or cross-sell behaviors, allowing sales to focus on high-probability expansion.

            RHS KPIs

            RHS KPIs
            KPIs KPI Purpose
            Revenue Health Score (RHS) by Cloud

            Isolates revenue performance by department to reveal exactly where growth is stalling or leakage is occurring.

            It enables leaders to pinpoint if revenue risks are stemming from sales execution, service renewals, or billing friction, ensuring targeted financial interventions.
            Opportunities with Open Work Orders

            Bridges sales and service by identifying expansion opportunities that are active during ongoing field work or support engagements.

            It maximizes the revenue potential of face-to-face interactions, making sure that field teams effectively capture upsell demand while solving customer issues.
            Campaign-to-Revenue Contribution

            Connects marketing efforts directly to closed deals, validating the financial ROI of specific campaigns rather than lead volume.

            It helps leaders optimize spend by identifying exactly which marketing programs are driving actual top-line growth versus those that are just generating noise.
            Monthly Recurring Revenue (MRR)

            Tracks the stability of the subscription base to ensure predictable cash flow and accurate financial forecasting.

            It serves as the financial heartbeat of the company, immediately flagging contraction trends, or growth stagnation before they impact quarterly results.
            Revenue at Risk (RAR)

            Quantifies the specific monetary value in jeopardy due to churn signals like negative sentiment, unresolved cases, or lack of engagement.

            It prioritizes retention efforts based on financial impact, ensuring resources are deployed immediately to save the most valuable at-risk accounts.
            Account Watchlist Focuses on the financial bottom line, surfacing accounts with Revenue at Risk (RAR) or stagnation in Monthly Recurring Revenue (MRR). It prioritizes accounts where revenue continuity is threatened, enabling sales and success teams to protect high-value contracts.
             
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