Manage A/B Tests for B2C Commerce

Manage existing A/B tests by changing the configuration, or copying, deleting, and stopping the test.

1. Go to the App Launcher , and select Merchant Tools.
2. Go to Site | Online Marketing | A/B Tests, and open an existing test in the list.
   When you open an existing running test, you receive an error to prevent invalidating the results.
3. To edit a test, click the name of an existing test entry or select Edit at the end of the entry row.
4. To change general information, on the Details tab, click Edit, and modify the settings.
5. Save your changes.
6. To edit test segments, select the Segments tab. Edit or delete entire test segments, or remove selected experiences.
7. Perform these additional tasks as needed.
   • To copy a test, select Copy at the top of the test page. The system copies all settings except email addresses and the start date and time. The new test appears with the ID automatically set to Copy of, followed by the copied test's original ID.
   • To delete a test that you no longer use or that tested ineffective promotions, select Delete at the top of the test page. The test no longer appears on the A/B Tests list.
   • To pause or resume a test, pause a long test for a few days during a short-term promotion. Pausing the test avoids skewing the data based on the traffic. Select a disabled test and select Pause at the top of the page. To resume the test, click the button again.

     Not resuming a test is the same as stopping it. You can pause a test in production or staging. If you pause a test in production, also pause it in staging so that a subsequent replication does not override it. Pausing a test does not extend its end date.

• Stop an A/B Test in B2C Commerce
  Stop a test if it has not produced useful results or if its test segment effects decrease revenue.
• Extend an A/B Test in B2C Commerce
  Extend an A/B test to allow more time to collect results beyond the allotted time period.