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Merchandising Rules in Agentic Commerce Search

Merchandising Rules in Agentic Commerce Search

Merchandising rules give you control over specific search and browse results in Agentic Commerce Search for B2C Commerce without replacing AI-driven ranking. Apply them to express business priorities the AI model doesn't address on its own, such as contractual placements, seasonal promotions, or sitewide catalog policies.

Rules are optional. When no rule applies, the AI model determines result order entirely. Reserve rules for specific business requirements the AI model doesn't address on its own. Examples include contractual obligations, promotional priorities, and catalog-wide policies.

  • Merchandising Rule Components in Agentic Commerce Search
    Use this reference to look up conditions, actions, priority behavior, and configuration guidelines for merchandising rules in Agentic Commerce Search for B2C Commerce.
  • Merchandising Rule Action Types in Agentic Commerce Search
    Select the right action type for your merchandising rules in Agentic Commerce Search for B2C Commerce. Each action type controls a different aspect of how products rank or appear in results.
  • Boost and Bury Rules in Agentic Commerce Search
    After Agentic Commerce Search for B2C Commerce determines initial results, boost and bury rules apply a targeted adjustment layer based on catalog attributes. Use them when AI-driven ranking alone doesn't reflect your business priorities.
  • Create a Merchandising Rule in Agentic Commerce Search
    In Agentic Commerce Search for B2C Commerce, merchandising rules control product ranking, placement, and visibility for specific queries, categories, or catalog attributes. A rule can target a specific query or category, or apply globally across all searches.
  • Resolve Rule Conflicts in Agentic Commerce Search
    In Agentic Commerce Search for B2C Commerce, conflicts occur when two or more merchandising rules match the same query or category with competing actions. Adjust the rule priority to control which rule takes effect when conditions overlap.
  • Visually Arrange Product Placement in Agentic Commerce Search
    The Visual Merchandiser in Agentic Commerce Search for B2C Commerce shows a live product grid for a specific query or category. Use it to pin, arrange, or hide products in a result set without writing a merchandising rule.
 
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Salesforce Help | Article