Prerequisites for Agentic Commerce Search

Prerequisite Checklist

• If your storefront uses a third-party search provider, point your search and browse API calls to SCAPI. See Shopper Search API reference and Storefront Compatibility.

• The product catalog is complete and accurate: Missing or inaccurate catalog data degrades search relevance. See Catalog Data Requirements.

• Session and event instrumentation is in place: Confirm that required event types are firing on your storefront. Your customer success manager confirms that events are flowing before provisioning begins. See Event Types Required.

• Pricing data is accessible: Configure price books for the site in B2C Commerce. Confirm that pricing data is flowing from your catalog before provisioning. Products without pricing data appear in search results but don't sort correctly when a shopper selects a price-based sort option.

• Inventory data is accessible: If you manage inventory in B2C Commerce, confirm that your inventory data is current and the sync is active. See Inventory Data.

• Commerce Einstein is on: Confirm that Commerce Einstein is on. If it's off, shopper activity data doesn't flow to Agentic Commerce Search. See Record Shopper Activity Data.

• Business Manager access is available: You have Business Manager access and the required role to reach Merchant Tools > Search > Search Preferences.

After you confirm all items, set up Agentic Commerce Search.

Catalog Data Requirements

Required fields

• Parent Product ID
• Preferred category
• Sellable Flag
• Product Title
• Short description
• Long description (either a short or long description improves results)
• Image URL
• Brand
• Current price, original price, and list price
• Currency
• Inventory count
• Color
• Size
• On-site filtering attributes such as Department, Gender, Material, and Style

Recommended fields

• Review count
• Average rating
• Margin
• Launch date
• Season

Event Types Required

Agentic Commerce Search requires these event types to refine ranking:

• Session creation (one per visit)
• Product detail page views
• Search query events
• Product clicks from search and browse results
• Add-to-cart events
• Transaction events for completed purchases

Record Shopper Activity Data

To capture shopper activity data for model training, turn on Commerce Einstein in Business Manager. Go to Administration | Operations | Active Merchandising Analytics Configuration. If you don't turn on Commerce Einstein, shopper activity data doesn't flow to Agentic Commerce Search. The AI model trains on catalog and synthetic data only.

Storefront Compatibility

If your storefront uses SCAPI search and browse APIs, including Storefront Next and Composable Commerce storefronts, Agentic Commerce Search works without further changes.

If your storefront uses a third-party search provider, point your search and browse API calls to SCAPI before you turn on Agentic Commerce Search. See the Shopper Search API reference.

Inventory Data

Inventory data syncs to Agentic Commerce Search on a scheduled basis. For inventory that B2C Commerce manages, confirm that inventory data is current and the sync is active before provisioning. If you manage inventory outside B2C Commerce, contact your Salesforce account team to set up your independent inventory feed.

Locale Support

Agentic Commerce Search supports English locales. If your storefront serves shoppers in non-English locales, contact your Salesforce account team to confirm compatibility before you turn on Agentic Commerce Search.