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Einstein Data Usage by Feature
As an Einstein customer, it is important for you to know what data is being used in B2C Commerce and B2B Commerce products. This table lists the data that is used by each feature.
The table lists the customer data that's submitted by the Customer to Salesforce Services as defined in the Main Services Agreement (MSA). The table also indicates which features use global models trained on Customer Data and the usage data that is used, which is data relating to users interactions with Salesforce.
Data submitted to an Einstein feature may be used to train AI models, to improve your services and features, or to develop new features that you will have access to without additional cost. The models look for aggregated trends across multiple Salesforce Customers.
Global Model Types
Catalog Global Model: Machine learning model that works across catalogs of different customers. It pools together catalogs to better classify products or attributes of the products. The Catalog Global Model uses fields in the product catalogs (including name, description, primary category, category list, price, and custom attributes) and also uses linked assets such as images. The model is trained across customers that have not opted out of global modeling of catalogs. The Catalog Global Model will be used for customers that have opted out, but their data will not be used to train the model.
Merchant Global Model: Machine learning model that shares merchant activity/settings between customers, e.g., search dictionaries – Einstein suggests synonyms for generic product names based on cross-Merchant search activity.
Customer Control
The Customer has control over whether their data contributes to global models. If an Einstein feature uses a global model, the Customer can opt out. Contact our Commerce Support team to manage how your data is used.
Data Usage by Feature
B2C Commerce Features
| Feature | Customer Data and Salesforce Objects Used | Uses Catalog Global Model | Uses Merchant Global Model |
|---|---|---|---|
| Einstein Product Recommendations | Shopper activity tracking and catalog data | Yes* | No |
| Complete the Set | Shopper activity tracking and catalog data | Yes | No |
| Einstein Commerce Insights | Shopper activity tracking and catalog data | No | No |
| Einstein Search Suggestions | Shopper activity tracking and catalog data | No | No |
| Einstein Predictive Sort | Shopper activity tracking and catalog data | Yes | No |
| Einstein Dictionary Management | Shopper activity tracking and synonym dictionaries | No | Yes |
*Not all recommendation strategies use the Catalog Global Model.
B2B Commerce Features
| Feature | Customer Data and Salesforce Objects Used | Uses Catalog Global Model | Uses Merchant Global Model |
|---|---|---|---|
| Einstein Product Recommendations | Shopper activity tracking and catalog data | Yes* | No |
| Einstein Semantic Search | Shopper activity tracking and catalog data | Yes | No |
| Catalog Recommendations | Catalog data | No | No |
*Not all recommendation strategies use the Catalog Global Model.
D2C Commerce Features
| Feature | Customer Data and Salesforce Objects Used | Uses Catalog Global Model | Uses Merchant Global Model |
|---|---|---|---|
| Einstein Product Recommendations | Shopper activity tracking and catalog data | Yes* | No |
| Einstein Semantic Search | Shopper activity tracking and catalog data | Yes | No |
| Category Recommendations | Catalog data | No | No |
*Not all recommendation strategies use the Catalog Global Model.
