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Use Custom Attributes in Google Feed Mappings
Map custom product attributes to Google feed fields when the default B2C Commerce standard attributes don't meet your needs.
Before you map custom attributes, ensure that:
- The custom attributes are defined in your product catalog.
- The custom attributes are part of an attribute group. Otherwise, they don't appear in the dropdown.
- The custom attributes have accurate values populated for all your products.
Use custom attributes to send specialized product data to Google that isn't available in standard B2C Commerce attributes. For example:
- Material or fabric composition for apparel
- Technical specifications for electronics
- Nutritional information for food products
- Custom brand or manufacturer fields
You can identify custom attributes by the c_ prefix in their names (for
example, c_material).
-
Click App Launcher
, and then select .
- Click Catalog.
- In the field-mapping table, locate the Google field you want to map to a custom attribute, and click Override next to the field.
-
In the Select SFCC Field dropdown, scroll to find your custom
attribute or type the attribute ID to search.
Custom attributes appear with their
c_prefix. For example, a custom material attribute appears as c_material. -
Select the custom attribute.
To restore the default mapping, click Reset.
The custom attribute is now mapped to the Google field. When the system generates the feed, it retrieves the value from your custom attribute for each product.
- Map c_fabricComposition to material to include detailed fabric information like "60% Cotton, 40% Polyester".
- Set custom_label_0 to a constant value like
Seasonalto segment products for reporting and bidding.
