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Turn On the Product Feed for Google

Turn On the Product Feed for Google

Turn on the daily sync to start generating and uploading your B2C Commerce product feed to Google. Before you turn on the daily sync, rigorously review the default field mappings and make any overrides.

Also make sure that you:

Note
Note The Enable Daily Feed Sync toggle doesn't appear until you connect to Google.

The Enable Daily Feed Sync toggle controls whether the Einstein feed generation job generates and uploads your product feed to Google. When turned on, B2C Commerce generates the feed daily and uploads it automatically.

  1. Click App Launcher App Launcher, and then select Merchant Tools | Site | AI & Social Integrations | Google.
  2. Click Catalog, and turn on the Enable Daily Feed Sync toggle.

When the product feed sync to Google is turned on, the Einstein feed generation job generates your product feed according to its schedule and uploads it to Google via Secure File Transfer Protocol (SFTP).

The Google feed is generated as a single TSV file—Google doesn't support multi-shard uploads. The job writes the feed to the impex folder using the naming pattern catalog-snapshot-<locale>-<timestamp>.tsv.gz, where <locale> is the feed locale (such as en_US) and <timestamp> is the feed run time in the format yyyyMMddHHmmss. The job also writes a manifest file named manifest-<locale>-<timestamp>.json to the same folder that lists the feed file and the total product count.

The job writes the feed file and manifest to the impex folder at /src/feeds/google/<site>/. Delta (incremental) runs write to a delta subfolder in the same location. To view the files, in Business Manager, click App Launcher, select Administration | Site Development | Development Setup, click Import/Export, and then open src/feeds/google/<site>/.

Note
Note The feed file name in the impex folder differs from the file name that Google receives. When the job uploads the feed over SFTP, it renames the file to sf-<tenant>-<site>-snapshot.shard_001.tsv.gz, where <tenant> is your realm ID. When you review the feed locally, look for the catalog-snapshot- file name.

Manual Review Mode: To generate and review the feed without uploading it to Google, turn off the Google Feed SFTP Upload feature switch. With this switch turned off, the job generates the feed and writes it to the impex folder, but doesn't upload it to Google. Review the catalog-snapshot-<locale>-<timestamp>.tsv.gz file and the manifest-<locale>-<timestamp>.json file at /src/feeds/google/<site>/. Once you're satisfied with the feed configuration, turn the switch back on to allow uploads.

To access the feature switch, click App Launcher App Launcher, and then select Administration | Global Preferences | Feature Switches. Search for "Google".

 
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