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            Map Product Fields for Google

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            Map Product Fields for Google

            Configure how B2C Commerce product attributes map to Google feed fields using the field mapping interface.

            Before you configure field mappings, ensure that the Google integration is set up for your site:

            The field mapping interface shows all Google feed fields and their default mappings, and it supports overriding mappings with different B2C Commerce attributes. Fields are organized into the following categories:

            • Required fields: Require a mapping to generate a valid feed.
            • Optional fields: Enhance product data but aren't required.
            • Non-overridable fields: System-managed fields that are visible in the Field Mapping table but can't be changed. Examples: id, availability, and is_bundle.

            The Field Mapping table groups fields into sections—Basic Product Data, Price and Availability, and Detailed Product Info—followed by an Additional Optional Fields section where you can map custom product details.

            By default, the system applies smart mappings to map B2C Commerce standard attributes to Google fields. Override these defaults with different standard attributes or custom attributes from your catalog as needed.

            Not every field has a default mapping. Default mappings are created when the system can derive the value using standard B2C Commerce attributes.

            You can override a default mapping in three ways:

            • Map to a different attribute: Select a B2C Commerce standard attribute or custom attribute whose type matches the Google field's type. The system uses the attribute's value for each product.
            • Set a constant value: Enter a fixed value, such as your brand name or a return-policy label, that the system uses for every product in the feed.
            • Set a pattern: Enter a pattern that resolves to a different value for each product, such as a URL template that includes the product ID. Use a pattern when the value depends on per-product data but isn't already stored in a single attribute.
            1. Click App Launcher App Launcher, and then select Merchant Tools | Site | AI & Social Integrations | Google.
            2. Click Catalog.

              In the Field Mapping section, the table displays the following columns:

              • Channel Field: The Google feed field name.
              • B2C Commerce Field: The mapped B2C Commerce attribute (shows the system default mapping if one applies).
              • Action: An Override button to override a field's default mapping, and a Reset button to restore the field's default mappings.
              • Required: Indicates whether the field is required by Google.
              • Example: Shows a sample value for the channel field.
              Note
              Note Fields that are required but don't have a default mapping are highlighted in red with a warning icon. You must configure these fields before the system can generate the feed.
            3. (Optional) To find a specific field, type a value in the Search field.
            4. (Optional) Click Filter by Priority to select a filter value (All, Required, or Optional) to control which fields are listed.
            5. To override a default mapping, click Override next to the field.
              1. To map to a different attribute, in the dropdown, select a B2C Commerce attribute to map to this field.
                The list shows product attributes whose type matches the Google field's type. It includes both standard product attributes and custom attributes defined in your catalog.
              2. To use a fixed value or a per-product pattern, click Override with constant value or pattern and enter the value or pattern.
                Use a constant value when every product in the feed should have the same value, such as a return-policy label. Use a pattern when the value depends on per-product data but isn't stored in a single attribute, such as a URL template that includes the product ID.
            6. To reset a field to its default mapping, click Reset next to the field.

            The system saves your field mapping overrides. The next time the system generates the feed, it uses your configured mappings.

            Note
            Note Common overrides include mapping description to longDescription for more detailed text, mapping brand to manufacturer, mapping google_product_category to the appropriate Google category, and setting custom_label_0 through custom_label_4 to segment products for reporting and bidding in Google.
             
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