Map Product Fields for Google

Configure how B2C Commerce product attributes map to Google feed fields using the field mapping interface.

1. Click App Launcher , and then select Merchant Tools | Site | AI & Social Integrations | Google.
2. Click Catalog.

   In the Field Mapping section, the table displays the following columns:

   • Channel Field: The Google feed field name.
   • B2C Commerce Field: The mapped B2C Commerce attribute (shows the default mapping if one applies).
   • Action: An Override button to override a field's default mapping, and a Reset button to restore the field's default mappings.
   • Required: Indicates whether the field is required by Google.
   • Example: Shows a sample value for the channel field.

   

   Note Fields that are required but don't have a default mapping are highlighted in red with a warning icon. You must configure these fields before B2C Commerce can generate the feed.
3. (Optional) To find a specific field, type a value in the Search field.
4. (Optional) Click Filter by Priority to select a filter value (All, Required, or Optional) to control which fields are listed.
5. To override a default mapping, click Override next to the field.
   1. To map to a different attribute, in the dropdown, select a B2C Commerce attribute to map to this field.
      The list shows product attributes whose type matches the Google field's type. It includes both standard product attributes and custom attributes defined in your catalog.
   2. To use a fixed value or a per-product pattern, click Override with constant value or pattern and enter the value or pattern.
      Use a constant value when every product in the feed should have the same value, such as a return-policy label. Use a pattern when the value depends on per-product data but isn't stored in a single attribute, such as a URL template that includes the product ID.
6. To reset a field to its default mapping, click Reset next to the field.

B2C Commerce saves your field mapping overrides. The next time B2C Commerce generates the feed, it uses your configured mappings.

Note Common overrides include mapping description to longDescription for more detailed text, mapping brand to manufacturer, mapping google_product_category to the appropriate Google category, and setting custom_label_0 through custom_label_4 to segment products for reporting and bidding in Google.

• Product Feed Field Reference for Google
  Reference information for the product feed fields used with Google, including required fields, optional fields, and their default mappings to B2C Commerce attributes.