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Prerequisites for Google Product Feed Integration
Before configuring the Google product feed integration, ensure your B2C Commerce site meets the requirements. You retrieve the SFTP credentials from Google Merchant Center and enter them in Business Manager to connect.
Site Requirements
Verify that your B2C Commerce site meets these requirements before using the Google product feed integration:
- Locale: The site has
en_USconfigured as one of its locales. The locale doesn't need to be the site default, but the site must haveen_USconfigured. Ifen_USisn't the site default locale, turn on the Multi-Locale option in the Einstein configuration. - Currency: The site has
USDconfigured as one of its currencies. The currency doesn't need to be the site default.
Supported Storefronts
The Google product feed integration supports the following storefront architectures:
- SFRA (Storefront Reference Architecture)
- SiteGenesis
- PWA Kit
- Storefront Next
- Headless storefronts
If you use PWA Kit, Storefront Next, or a headless storefront, configure a URL pattern so the feed includes the correct product detail page URL for each product. See Configure URL Patterns for the Google Product Feed.
SFTP Credentials
You retrieve your SFTP credentials from Google Merchant Center and enter them in Business Manager to connect. See Connect to Google.
After you enter your SFTP credentials and turn on the feed, the system automatically uploads the feed to Google after generation. See Turn On the Google Product Feed.

