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B2C Commerce with Agentforce Marketing
Connect B2C Commerce to your Salesforce org to use shopper consents and notifications powered by Agentforce Marketing, Data 360, and Personalization. Add consent requests to your B2C Commerce storefront to collect email addresses and build your Agentforce Marketing audience. Automate abandoned cart notifications via email, SMS, or WhatsApp. You can also create post-order marketing notifications with personalized recommendations that trigger when a shopper completes a purchase.
- Prerequisites for B2C Commerce with Agentforce Marketing
Before you can use B2C Commerce with Agentforce Marketing, configure the required Salesforce apps and features. - Set Up Shopper Consents for B2C Commerce
Add consent requests to your site to capture shopper emails and grow your marketing campaigns. Consent requests consume Data 360 credits. Contact your account executive to learn more about credit usage. - Set Up Shopper Notifications for B2C Commerce
Send shoppers notifications, such as reminders for abandoned carts or post-order marketing notifications. Notifications require Salesforce Flow, Agentforce Marketing, and Data 360. Data 360 credits are consumed for each notification sent. For information about credit usage, contact your account executive. You can also enable Personalization to customize your marketing communications to specific shopper needs and preferences.
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