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            Set Up Shopper Notifications for B2C Commerce

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            3. B2C Commerce for Merchandisers and Administrators

            Set Up Shopper Notifications for B2C Commerce

            Send shoppers notifications, such as reminders for abandoned carts or post-order marketing notifications. Notifications require Salesforce Flow, Agentforce Marketing, and Data 360. Data 360 credits are consumed for each notification sent. For information about credit usage, contact your account executive. You can also enable Personalization to customize your marketing communications to specific shopper needs and preferences.

            Before you set up consents, make sure that you’ve completed the prerequisites. See Prerequisites for B2C Commerce with Agentforce Marketing.

            1. Set up an enhanced CMS workspace in your Salesforce org.
            2. Install the Engagement Events data kit and manually map the DMOs listed in the tables.
              ProductOrderEngagement DMO
              Commerce Event Field DMO Field Description
              interactionName ProductOrderEventTypeId User interaction described by the event
              ShoppingCartEngagement DMO
              Commerce Event Field DMO Field Description
              interactionName ShoppingCartEventTypeId User interaction described by the event
              ShoppingCartProductEngagement DMO
              Commerce Event Field DMO Field Description
              quantity ProductQuantity Absolute quantity of the line item
              catalogObjectId ProductSKUNumber Unique identifier of the catalog object, such as a product
              price ProductPrice List price of each item
            • Enable Salesforce Personalization for Shopper Notifications
              You can use Personalization to deliver relevant, personalized experiences in shopper notifications. Personalization isn’t required to use shopper notifications.
            • Set Up an Email Domain for Shopper Notifications
              Using Notifications requires a valid email address to indicate who the notification is from. You can use the default address provided by Salesforce or create an address using an authenticated site domain to provide a branded experience.
            • Shopper Notification Channels and Templates
              Access and customize notification templates and flows from the Notifications page in Business Manager.
            • Install a Shopper Notification Channel Flow and Template
              Channel settings vary by notification type. For example, the channel settings for Abandoned Cart Notification are different from the settings for Post Order Notification. Specify the channels to use.
            • Customize a Shopper Notification Channel Flow and Template
              You can update a template with your site logo and colors to provide a branded experience. Notifications uses Salesforce Flow to trigger the shopper notification. The flows required for shopper notifications are created automatically when you install the flows and templates for the notification. To start sending notifications, activate the applicable flow in your Salesforce org.

            See Also

             
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