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Set Up Shopper Notifications for B2C Commerce
Send shoppers notifications, such as reminders for abandoned carts or post-order marketing notifications. Notifications require Salesforce Flow, Agentforce Marketing, and Data 360. Data 360 credits are consumed for each notification sent. For information about credit usage, contact your account executive. You can also enable Personalization to customize your marketing communications to specific shopper needs and preferences.
Before you set up consents, make sure that you’ve completed the prerequisites. See Prerequisites for B2C Commerce with Agentforce Marketing.
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Set up an enhanced CMS workspace in your Salesforce org.
See CMS Workspaces.
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Install the Engagement Events data kit and manually map the DMOs listed in the
tables.
See Engagement Events.
ProductOrderEngagement DMO Commerce Event Field DMO Field Description interactionNameProductOrderEventTypeIdUser interaction described by the event ShoppingCartEngagement DMO Commerce Event Field DMO Field Description interactionNameShoppingCartEventTypeIdUser interaction described by the event ShoppingCartProductEngagement DMO Commerce Event Field DMO Field Description quantityProductQuantityAbsolute quantity of the line item catalogObjectIdProductSKUNumberUnique identifier of the catalog object, such as a product priceProductPriceList price of each item
- Enable Salesforce Personalization for Shopper Notifications
You can use Personalization to deliver relevant, personalized experiences in shopper notifications. Personalization isn’t required to use shopper notifications. - Set Up an Email Domain for Shopper Notifications
Using Notifications requires a valid email address to indicate who the notification is from. You can use the default address provided by Salesforce or create an address using an authenticated site domain to provide a branded experience. - Shopper Notification Channels and Templates
Access and customize notification templates and flows from the Notifications page in Business Manager. - Install a Shopper Notification Channel Flow and Template
Channel settings vary by notification type. For example, the channel settings for Abandoned Cart Notification are different from the settings for Post Order Notification. Specify the channels to use. - Customize a Shopper Notification Channel Flow and Template
You can update a template with your site logo and colors to provide a branded experience. Notifications uses Salesforce Flow to trigger the shopper notification. The flows required for shopper notifications are created automatically when you install the flows and templates for the notification. To start sending notifications, activate the applicable flow in your Salesforce org.
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