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Prerequisites for OpenAI Product Feed Integration
Before configuring the OpenAI product feed integration, ensure your B2C Commerce site meets the requirements. OpenAI provides the SFTP credentials, which you enter in Business Manager to connect.
Site Requirements
Verify that your B2C Commerce site meets these requirements before using the OpenAI product feed integration:
- Locale: The site has
en_USconfigured as one of its locales. The locale doesn't need to be the site default, but the site must haveen_USconfigured. Ifen_USisn't the site default locale, turn on the Multi-Locale option in the Einstein configuration. - Currency: The site has
USDconfigured as one of its currencies. The currency doesn't need to be the site default.
Supported Storefronts
The OpenAI product feed integration supports the following storefront architectures:
- SFRA (Storefront Reference Architecture)
- SiteGenesis
- PWA Kit
- Headless storefronts
If you use PWA Kit or a headless storefront, configure a URL pattern so the feed includes the correct product detail page URL for each product. See Configure URL Patterns for PWA Kit and Headless Storefronts.
SFTP Credentials
OpenAI provides your SFTP credentials when it onboards your merchant account. Enter the credentials in Business Manager to connect. See Connect to OpenAI.
After you enter your SFTP credentials and turn on the feed, the system automatically uploads the feed to OpenAI after generation. See Turn On the OpenAI Product Feed.

