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Sales and Product Data Subject Areas
This topic applies to B2C Commerce. Use the data dimensions and measures to analyze order insights and Product insights.
Order Insights—Analyze sales and business performance details. For example, find out how many orders were placed during a promotion, the order channels that produced the highest gross merchandise value, or which percentage of orders were from returning customers.
| Attribute (Dimension) | Description |
|---|---|
| Order Placed Date | Calendar date when an order is placed |
| Site Name | Name of the site where an order is placed |
| Device Type | Device type used to place an order |
| Order Channel | Channel from where an order originates Channels include Storefront, Endless Aisle, and Customer Service Center. |
| Business Channel | Business channel from where an order originates The business channels are B2C or B2B. |
| Customer Type | Customer type: New or Returning Returning customers have placed one or more registered orders. |
| Customer Registration | Site registration status of a customer
|
| Realm Currency | Currency used for all currency measures |
| Metric (Measure) | Description | Type |
|---|---|---|
| Units Sold | Number of units sold | Units |
| GMV | Total value of all transactions for products and services Shipping and handling charges, and taxes that are part of a transaction, are excluded from GMV. | Currency |
| Orders Placed | Total number of orders | Units |
| Tax | Tax liability for sales | Currency |
| Shipping | Total shipping costs | Currency |
| Promotional Order Discounts | Sum of all order class promotion discounts | Currency |
| Promotional Shipping Discounts | Sum of all shipping class promotion discounts | Currency |
| Promotional Product Discounts | Sum of all product class promotion discounts | Currency |
| Total Promotional Discounts | Sum of all discounts applied to all orders Applied discounts include automated product, order, and shipping discounts. |
Currency |
| Total Manual Discounts | Sum of all manual price adjustment discounts | Currency |
| Total Discounts | Sum of all discounts applied to all orders Applied discounts include automated product, order, and shipping discounts, and manual price adjustments. |
Currency |
Product Insights—Analyze aspects of product performance. For example, you can isolate the top-10 selling products over the past 7 days or list the top-3 order channels used by registered shoppers.
| Attribute (Dimension) | Description |
|---|---|
| Order Placed Date | Calendar date when an order is placed |
| Site Name | Name of the site where an order is placed |
| Device Type | Device type used to place an order |
| Order Channel | Channel from where an order originates Channels include Storefront, Endless Aisle, and Customer Service Center. |
| Business Channel | Business channel from where an order originates The business channels are B2C or B2B. |
| Customer Type | Customer type: New or Returning Returning customers have placed one or more registered orders. |
| Customer Registration | Site registration status of a customer
|
| Realm Currency | Currency used for all currency measures |
| Product ID | Product ID |
| Product Name | Product name |
| Product Bundle | True if the product is a product bundle |
| Base Product | True if the product is a base product |
| SKU ID | Product SKU ID |
| SKU Name | Product SKU name |
| Metric (Measure) | Description | Type |
|---|---|---|
| Units Sold | Number of units sold | Units |
| GMV | Total value of all transactions for products and services Shipping and handling charges, and taxes that are part of a transaction, are excluded from GMV. | Currency |
| Orders Placed | Total number of orders | Units |
| Tax | Tax liability for sales | Currency |
| Promotional Product Discounts | Sum of all product class promotion discounts | Currency |
