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Einstein Trust Layer Service Support

Einstein Trust Layer Service Support

The Shopper Agent for B2C Commerce supports these trust layer services.

Service Description
Zero Data Retention Policy

Your data isn’t retained by third-party LLMs. We partner with all our external model providers, such as OpenAI, to enforce the zero-data retention policy.

  • No data is used for LLM model training or product improvements by third-party LLMs.
  • No data is retained by the third-party LLMs.
  • No human being at the third-party provider looks at data sent to their LLM.
Dynamic Grounding with Secure Data Retrieval

Dynamic Grounding with Secure Data Retrieval

  • Relevant information from a Salesforce record is merged with the prompt to provide context.
  • Secure data retrieval of Salesforce data for grounding the prompt based on the permissions of the user executing the prompt.
  • Secure data retrieval preserves in place all standard Salesforce role-based controls for user permissions and field-level security when merging grounding data from your CRM instance or Data 360.
Prompt Defense
  • System policies help limit hallucinations and decrease the likelihood of unintended or harmful outputs by the LLM.
  • System policies can vary for different generative AI features and use cases.
Toxicity Detection
  • Einstein Trust Layer scores content on toxicity.
  • Toxicity scores are logged and stored in Data 360 as part of the audit trail.

The service detects and flags potentially harmful LLM responses.

Audit
  • Prompts, responses, and trust signals are logged and stored in Data 360.
  • Feedback can be used for improving prompt templates.
  • Provides pre-built reports and dashboards for analysis.
Note
Note Data masking through the Einstein Trust Layer is disabled to improve the performance and accuracy of agents. Ask your Salesforce admin which Einstein Trust Layer services are enabled in your org and available for the Shopper Agent.
 
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