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Search Intelligence Analytics Dashboard for B2B Stores
Monitor and analyze your storefront's search performance with the Search Intelligence dashboard to understand shopper search behavior and optimize search results. The Search Intelligence dashboard provides comprehensive analytics about how shoppers search. Use these insights to identify search terms that return no results, track click-through rates, and understand search trends over time. This data helps you improve product findability and optimize the search experience.
Before you can view Search Intelligence dashboards, Set Up Data 360 for B2B Commerce.
To access the Search Intelligence dashboard from your Salesforce org, in the navigation sidebar, select a store from the Store dropdown and click Insights. Select the Search Intelligence tab.
Use filters to select specific time periods and stores and see high-level statistics about:
- Total searches performed on your site
- Searches that returned at least one product result
- Searches that returned zero results, and
- The percentage of searches where shoppers clicked at least one search result.
| Product KPI | What the Indicator Shows |
|---|---|
| Search Volume | View trends for each metric. Use trend lines to determine whether your search health is improving or deteriorating and identify when merchandising actions are needed.
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| Findability | Search Phrases without Results This table shows search terms that returned zero results, along with their frequency. Zero-result searches indicate:
Search Phrases with Results This table shows successful search terms sorted by search frequency. Use this data to:
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| Click-Through Rate by Top Search Terms | This table shows search terms along with:
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| Search Terms with Zero Click-Through Rate | This table highlights search terms where shoppers didn’t click any results despite getting search results. These terms require immediate attention as they indicate:
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