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Propensity to Buy Template (Beta)
The Propensity to Buy template establishes a starting point for predicting which customer will buy a product or product category within a particular time frame. The template preconfigures model details, prediction inputs, and selects an algorithm. To align the model with your data, customize default variables and set a prediction window—the number of days used to calculate the purchase likelihood. After model training, Model Builder generates purchase likelihood scores on your records so you can identify high-value customer segments and drive targeted marketing campaigns.
Required Objects and Fields
To use the template and train your model successfully, map these data model objects (DMOs) and fields. Other fields are optional but can improve predictions.
- Individual (ssot__Individual__dlm)
- ID (ssot__Id__c)
- First Name (ssot__FirstName__c)
- Created Date (ssot__CreatedDate__c)
- Gender (ssot__GenderId__c)
- Yearly Income Range (ssot__YearlyIncomeRangeId__c)
- Contact Address (ssot__ContactPointAddress__dlm)
- ID (ssot__Id__c)
- Product (ssot__GoodsProduct__dlm)
- ID (ssot__Id__c)
- Name (ssot__Name__c)
- Primary Product Category (ssot__PrimaryProductCategory__c)
- Product Category (ssot__ProductCategory__dlm)
- ID (ssot__Id__c)
- Name (ssot__Name__c)
- Sales Order Product (ssot__SalesOrderProduct__dlm)
- ID (ssot__Id__c)
- Sales Order (ssot__SalesOrderId__c)
- Product (ssot__ProductId__c)
- Total Line Amount (ssot__TotalLineAmount__c)
- Product Browse Engagement (ssot__ProductBrowseEngagement__dlm)
- ID (ssot__Id__c)
- Individual (ssot__IndividualId__c)
- Engagement Date & Time (ssot__EngagementDateTm__c)
- Product ID (ssot__ProductId__c)
- Sales Order (ssot__SalesOrder__dlm)
- ID (ssot__Id__c)
- Sold To Customer ID (ssot__SoldToCustomerId__c)
- Purchase Order Date (ssot__PurchaseOrderDate__c)
- Grand Total Amount (ssot__GrandTotalAmount__c)
- Shopping Cart Engagement (ssot__ShoppingCartEngagement__dlm)
- ID (ssot__Id__c)
- Individual (ssot__IndividualId__c)
- Engagement Date & Time (ssot__EngagementDateTm__c)
- Product ID (ssot__ProductId__c)
- Shopping Cart Event Type ID ( ssot__ShoppingCartEventTypeId__c)
- Product Quantity (ssot__ProductQuantity__c)
