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Audience Insights DMO Schema Attributes
In Data Cloud, the Audience Insights DMO has these schema attributes.
| Field Label | Field API Name | Data Type | Description | Examples |
|---|---|---|---|---|
| Activation Id | Activation_Id__c | Text | ID of the activation | “85RVF000000Ebyz2AC” |
| Activation Name | Activation_Name__c | Text | Name of the activation | “NTO - High Value Customers to Google Ads” |
| Audience Id | Audience_Id__c | Text | Audience ID assigned in the partner platform | “8825876366” |
| Category | Category__c | Text | Name of the insights attribute | “Travel to NYC” |
| Category Path | Category_Path__c | Text/Nullable | Category path of the insights attribute (availability depends on insight type) | “Travel > Travel to US >” |
| Created Date | Created_Date__c | DateTime | Date and time when the insights report snapshot was added | 2023-05-05T03.05.06.007 |
| Criterion Id | Criterion_Id__c | Text | Partner assigned reference ID for a given insight category attribute | “90700” |
| Index Value | Index_Value__c | Number | Raw index value provided by the partner for each category | 0.50, 20.0 |
| Insight Type | Insight_Type__c | Text | Name of the insight type | “AGE”, “GENDER”, “IN-MARKET” |
| Partner Account Id | Partner_Account_Id__c | Text | Account ID in the partner platform that’s associated with the activation target | “3487623876” |
| Partner Name | Partner_Name__c | Text | Name of the platform partner | “GOOGLE”, “META”, “SNAPCHAT” |
| Propensity Score | Propensity_Score__c | Number | Propensity, or likelihood that members of the activated audience fall into this category versus the larger Google baseline user population This value is derived from the index value using this formula: IIF(index_value >= 1, index_value, (1/index_value) * -1) |
|
| QK Criterion Id | QK_Criterion_Id__c | Text | Not populated | |
| Report Job Id | Report_Job_Id__c | Text | Report Job Run ID that relates all category scores retrieved for a segment at a particular point in time (snapshot) | GUID |
| Segment Id | Segment_Id__c | Text | Record ID of the activated segment described by the insights report | “1sgVF000000TzZZYA0” |
| Segment Name | Segment_Name__c | Text | Name of the activated segment described by the insights report | “NTO - High-Value Customers” |
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