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Explore and Optimize
Optimize and explore your unified Data 360 data. Use Data Explorer and the Query Editor to inspect and interrogate your data. Build Data Graphs to precompute the fields your real-time apps need most. Add Secondary Indexes to speed up high-volume queries. Use Profile Explorer to validate that identity resolution produced the unified customer views your business expects.
As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition, you may see references to Data Cloud in our application and documentation. While the name is new, the functionality and content remains unchanged.
Why Explore and Optimize?
After you connect, transform, and unify your data use these tools to make sure it is accurate, optimized, and dependable. The tools in this section give you direct visibility into your data and control over how it's structured and served. Whether you're troubleshooting an unexpected record count, tuning query performance for a high-traffic activation, or confirming that a unified profile looks right before a campaign goes live, Explore and Optimize is where that work happens.
- Data Explorer
With Data Explorer, you can validate data lake objects, data model objects, calculated insights, and data graphs to ensure that your data and formulas are accurate. - Profile Explorer in Data 360
Get a complete view of a unified profile for an account or individual for purposes such as validating unified profile data and checking for discrepancies. Customers can deploy a set of Lightning apps to customize and expand the experience. - Query Data in Data 360
A query is a structured request for specific information from Data 360. It's similar to asking a precise question of your data. Data 360 offers multiple ways to query your data.
