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            Marketing Cloud Engagement Data Action Targets

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            Marketing Cloud Engagement Data Action Targets

            Use data and insights to drive business metrics and reduce delay in interacting with customers with Journey Builder API events and transactional emails sent in Marketing Cloud Engagement. Automate and personalize transactions by combining Data 360 with Engagement. You can automate simple operational tasks with data-triggered email messages and journeys, maximize conversions, and minimize customer drop-off rates.

            Required Editions

            Available in: All Editions supported by Data Cloud. See Data Cloud edition availability.

            Engagement data action targets offer these benefits:

            • Reduced latency—By using Data 360 data actions through Engagement, data becomes actions in near real time.
            • Simple setup and usage—An intuitive UI makes it easy for anyone to create a data action.
            • Flexibility—Apply near real-time orchestration to any use case regardless of company size.

            Trigger emails and journeys to customers from Data Cloud data model objects and calculated insights based on their behavior or actions.

            • Create a Marketing Cloud Engagement Data Action Target
              Send automated emails and journeys to customers based on behavioral or transactional event data routed from Data 360. Trigger emails and journeys to customers from data model objects (DMOs) and calculated insights. For example, a customer purchases an item and searches for “installation manual” on your website. You trigger an event that sends the customer an email with a how-to video or installation instructions.
            • Create a Data Extension in Data 360
              Quickly create a data extension for Journey Builder API Events of a data action directly in Data 360. This automated process removes the need to go to Marketing Cloud Engagement.
             
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