Cumulus 銀行和金融服務想要將 Data 360 與 Marketing Cloud 參與整合。他們使用 Data 360 在 Marketing Cloud Engagement 中建立資料基礎。接著，他們要使用資料基礎作為行銷活動的一部分，包含其初始的客戶行銷活動：為期 30 天旅程，歡迎新的汽車保單持有人，並為其介紹其保單與優點。
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