Stage Your Data in Data 360

Customers commonly implement Marketing Cloud Engagement to create many different SubscriberKeys (Individuals) that represent the same person. Such SubscriberKeys are often channel-specific and, as a result, can’t natively execute omnichannel journeys. To build an omnichannel journey, use Data 360 and build a Unified Individual that represents a single person consisting of separate Marketing Cloud Engagement channel-specific SubscriberKeys (Individuals) and contact points.