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            Publish Schedule and Activation Target Compatibility

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            Publish Schedule and Activation Target Compatibility

            Summary of activation types, publish schedules, and supported activation targets.

            Activation Type Publish Schedule Supported Activation Targets
            Standard Segment (Standard publish) 12 hrs, 24 hrs
            • Marketing Cloud Engagement (MCE)
            • Marketing Cloud Personalization
            • File Storage (Amazon S3, SFTP, Google Cloud Storage, Microsoft Azure)
            • B2C Commerce
            • Data 360 Loyalty
            • Data 360 (create an activation-triggered flow to connect to any external API based destination.)
            • External Activation Platforms, such as Google Ads, Meta, etc.
            Standard Segment (Rapid publish) 1 hr, 4 hrs
            • Marketing Cloud Engagement (MCE)
            • File Storage (Amazon S3, SFTP, GCS, Azure)
            • Data 360 (create an activation-triggered flow to connect to any external API based destination.)
            Waterfall Segment 12 hrs, 24 hrs
            • Marketing Cloud Engagement (MCE)
            • Marketing Cloud Personalization
            • File Storage (Amazon S3, SFTP, Google Cloud Storage, Microsoft Azure)
            • B2C Commerce
            • Data 360
            • Data 360 Loyalty
            • External Activation Platforms, such as Google Ads, Meta, etc.
            Dynamic Segment Not applicable (API only) None - Can't publish to activation targets
            Real-Time Segment Not applicable (millisecond response) Real-time data graph only
            Streaming DMO Not applicable
            • Meta Conversion API Platform
            • LinkedIn Conversion API Platform
            • TikTok Conversion API Platform
            Batch DMO Not applicable
            • Marketing Cloud Engagement (MCE)
            • File Storage (Amazon S3, SFTP, Google Cloud Storage, Microsoft Azure)
            • Data 360 (create an activation-triggered flow to connect to any external API based destination.)
            API Activation 24 hrs
            • Marketing Cloud Engagement (MCE)
            • File Storage (Amazon S3, SFTP, Google Cloud Storage, Microsoft Azure)
            • Data 360 (create an activation-triggered flow to connect to any external API based destination.)
            • External Activation Platforms, such as Google Ads, Meta, etc.
             
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