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Create Recruitment Campaigns

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Create Recruitment Campaigns

Create recruitment campaigns to reach qualified candidates with personalized job opportunities.

Required Editions

User Permissions Needed
To edit and activate flows: Manage Flow
To view campaign lists: Read permission on Campaign
To create or edit campaigns: Edit permission on Campaign AND Marketing User checkbox enabled in User Details

Create a Campaign

  1. In the Talent Recruitment Management app, navigate to the Home page.
  2. In the Outbound Engagement section, click Start and select Candidate Engagement.
  3. Enter a campaign name (for example, Hire Talent).
  4. Select the audience type and click Next.
  5. Select the sender email address and communication subscription, and then click Done.

Configure the Email Flow

  1. In the Marketing app, click Campaigns.
  2. From the campaigns list, select the campaign you created (for example, Hire Talent).
  3. Under Flows, select Send Candidate Engagement Emails and click Open Flow.
  4. In the flow, scroll down and select Send Candidate Engagement Email.
  5. In Properties, review and customize the email content:
    • Subject line
    • Sender information
    • Email body and merge fields
    • Personalization and branding elements
  6. Customize values for these variables as needed:
    Variable Description
    ApplicantSiteUrl The applicant portal URL where applicants are directed when they click a job recommendation in the email.
    AgencyName The name of your agency.
    MaxPostingRecommendation The maximum number of job postings to recommend. The default value is 5.
  7. Save and publish the flow.
  8. Select the Schedule configuration and activate the flow.

Based on the configured schedule, the campaign triggers emails. After an email is sent, the status of the lead records for the receiving candidates is updated to Contacted.

See Also

 
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