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            Cart Management and Order Fulfillment for Consumer Sales in Energy & Utilities Cloud Sales

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            Cart Management and Order Fulfillment for Consumer Sales in Energy & Utilities Cloud Sales

            Consumer Sales for business-to-consumer (B2C) provides a comprehensive solution for residential and small business users. Built on the Salesforce Platform, this setup empowers admins and developers to capitalize on the growing subscription market by using an enhanced cart-to-asset sales journey.

            Required Editions

            Available in: Lightning Experience
            Available in: Enterprise, Unlimited, and Developer Editions

            In a typical business-to-consumer experience, the user journey centers on a basket or cart. Customers typically:

            • Browse products
            • Compare products
            • Add products to a cart
            • Modify or update a cart
            • Proceed to subscribe or purchase
            • Licenses Required for Using Consumer Sales
              To use Consumer Sales (B2C), add these licenses to your Energy & Utilities Cloud Sales org.
            • Set Up Cart Management and Order Fulfillment for Consumer Sales
              Consumer Sales in Energy & Utilities Cloud Sales provides APIs to manage your business-to-consumer (B2C) sales journey. By deploying the API-first Cart-to-Asset experience, you enable a seamless digital journey for anonymous shoppers. An anonymous shopper with an integration user profile can easily find, configure, and purchase products. This task involves using a suite of Connect REST APIs, persistent cart functionality, and standard Salesforce objects to create a consistent, high-volume customer management experience that boosts acquisition and streamlines industry-specific sales workflows.
            • Manage Anonymous Consumer Journeys by Using Consumer Sales Business APIs in Energy & Utilities Cloud Sales
              To offer a seamless and consistent customer management experience for business-to-consumer (B2C) engagements, integrate Consumer Sales with Energy & Utilities Cloud Sales. This integration helps for effective management of cart-based journeys for residential and small business unauthenticated end users that have an integration user profile.
             
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