With the Events and Milestones component, get an at-a-glance view of your customers'
life events or milestones. Use the details to understand the needs of the individual, household,
or business to identify upcoming opportunities and devise timely personalized offers and
engagement.
Required Editions
Available in: Lightning Experience
Available in: Financial Services Cloud: Enterprise, and Unlimited
Editions
Use case
Consider a financial institution managing diverse personal and business clients across
products like home loans, business accounts, and investments. As clients reach new life
events and business milestones such as buying a home, purchasing a car, or expanding a
business—the Events and Milestones feature gives relationship managers an at-a-glance view
of these moments on the client's record. This enables them to identify immediate financial
goals, deliver timely financial guidance, and present relevant offers right when the client
needs them most.
Impact
To surface clients' life events and milestones, identify upcoming financial goals, engage
them with timely and relevant guidance, and uncover new opportunities as their needs
change.
Explore and Learn
Watch this video to understand how you can use
Events and Milestones in.
To learn how to
set up and configure Events and Milestones in your org, see Events and Milestones.
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