Marketing Cloud in Government Cloud helps meet the compliance-based needs of government
agencies that want to engage with constituents at scale. Deploy AI-powered, personalized
campaigns with existing data, channels, and workflows to connect with citizens in a secure
environment. Improve citizen engagement, modernize your communication strategies, and deliver
more effective and efficient services.
Required Editions
Available in: Marketing Cloud Growth and Marketing Cloud Advanced Editions
Note
As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition,
you may see references to Data Cloud in our application and documentation. While the name is
new, the functionality and content remains unchanged.
Integrated with Data 360, Marketing Cloud in Government Cloud helps
government agencies connect with stakeholders, residents, and employees. The deeply unified
platform helps agencies build complex customer journeys using Flow Builder and optimize those
journeys with Agentforce.
Compliance for Marketing Cloud in Government Cloud
Marketing Cloud in Government Cloud is Federal Risk and Authorization Management Program
(FedRAMP) High authorized.
Considerations and Limitations
Before you use Marketing Cloud in Government Cloud, consider what features are
available.
Content Delivery Network
Marketing Cloud uses a content delivery
network (CDN) to serve images in email and landing pages. The CDN is disabled by default for
all new orgs in Government Cloud Plus. The CDN operates outside of the Government Cloud Plus
authorization boundary, but is authorized up to the FedRAMP Moderate level.
Messaging
WhatsApp and Short Message Service (SMS) engagement channels
aren't available for Marketing Cloud Growth and Marketing Cloud Advanced in Government
Cloud.
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