Use Salesforce Personalization in Government Cloud
Deliver tailored digital experiences using Salesforce Personalization in Government
Cloud. Salesforce Personalization helps to enhance outreach and improve citizen interaction
within a secure Government Cloud environment. Assist agencies to better engage constituents
and conduct outreach with relevant content and personalized communications while adhering to
stringent government security and compliance standards.
Required Editions
Available in: Enterprise and Unlimited Editions.
Salesforce Personalization in Government Cloud helps agencies securely deliver personalized
experiences to constituents through web, email, and mobile channels while maintaining strict
compliance standards. Tightly integrated with Data 360, Salesforce
Personalization uses deep learning models or business logic to provide focused, individualized
suggestions to constituents. Using a trusted, secure platform, agencies can personalize
engagement touchpoints. By providing recommendations that help site visitors resolve problems
and find answers on their own, agencies can decrease support cases and increase constituent
satisfaction.
Compliance for Salesforce Personalization in Government Cloud
Salesforce Personalization is Federal Risk and Authorization Management Program
(FedRAMP)-High authorized for Government Cloud Plus customers.
Considerations and Limitations
Required Licenses
Salesforce Personalization requires both a Data Cloud license and a Salesforce
Personalization license, with Data 360 enabled.
Marketing Emails
A Salesforce Marketing Cloud license is required for delivering recommendations via
email.
Note Salesforce Personalization in Government Cloud isn't available for Government Cloud -
Plus Defense customers.
We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings.
Privacy Statement
Required Cookies
Always Active
Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies.
Functional Cookies
Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
Advertising Cookies
Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising.